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Bookmakers are increasingly implementing contactless technology to boost customer experience and encourage loyalty. With the advent of multiple betting and gaming platforms, including in-store, online and on mobile, the need for channel integration through electronic customer accounts is key. Cashless gaming, and the convenience and security it brings, has shown to improve gaming experience and encourage play.
Our NFC readers are tried and tested technology widely used within the betting industry. The X1 reader, also available as an OEM module, is ideal for integrating into gaming terminals, allowing easy and cost-effective implementation of account-based play.
Cash withdrawals from customer accounts at the shop counter can be secured with the the GemTAG xPad reader. It offers added protection via two-factor authentication with both smart cards taps and PIN code entry.
Loyalty is an important consideration for bookmakers in today’s crowded market. Being able to offer a single cash balance that can be used on all channels, be it in a shop, online or on mobile, encourages customers to stick to one brand. Bookmakers encourage loyalty further by delivering tailored bonuses and deals to each customer, based on the rich usage data being collected. Smart card technology offers businesses a point of differentiation against competitors in a highly competitive market. To find out how to integrate NFC into your businesses, get in touch with us now.